A new mental health awareness campaign – showing ‘hidden messages’ in people’s postcards – is encouraging Brits to reach out to family and friends who are suffering in lockdown. To coincide with Mental Health Awareness Week, a series of four 30-second videos of a camera slowly zooming in on what appear to be simple notes. But as the camera gets closer, the words fade to reveal hidden messages – something which the sender wanted to say but found difficult to express. Brits must talk about their feelings In one of the videos, a mother writes to her child, commenting on recent Facebook posts, on her challenges using technology, and gardening. Towards the end of the video, the hidden message emerges: “You’ve gone quiet, call me whenever”. In another video, we see a note from a friend mentioning job hunting and planning a summer break. The real message is then revealed as “I really wish I could hug you”. The week-long campaign has been created to encourage us all to open up during mental health awareness week. Sarah-Jane Porter, Head of Cards at Moonpig said: “They say a face can tell a thousand stories, but when we can’t see our loved ones in person it’s much harder to know what is going on with them, let alone in their heads. “Many of us have grown quite used to video calls by now, but expressing how you feel can sometimes be difficult. “This is why we wanted to help people feel more comfortable to express the things that matter, and reach out to each other during Mental Health Awareness Week with 5,000 free postcards for five days on the Moonpig app. “Written messages allow us to pour our emotions onto paper without any pressure. It’s easier to express feelings, concerns and care - things that many might feel uncomfortable saying out loud in person.” “It’s important for us at Moonpig to help people stay connected with the ones they love, even when they can’t see them.” Mental health charity Mind has some tips on how to open up to loved ones, believing that while it is normal to worry about telling someone how you feel, trying to deal with things on your own can make things worse. They say that talking to someone you trust can help you to feel like you're not alone, feel supported by those around you and find treatment and support options to help with how you're feeling. It can also stop things from getting worse and allows you to find others who have been through similar things. Mind also advises that if you're worried about telling someone how you feel, it can help to feel prepared for the conversation. Mind's tips for telling someone how you feel You can also find more information and support on Coronavirus and your mental health on Mind’s website, here. Here is how you can get your very own postcard Moonpig will be offering 25,000 free postcards for Mental Health Awareness Week - 5,000 per day for five days - to encourage people to say the things that matter. Using the APPFREEPC voucher code on the app, people will be able to send a free postcard to anyone they feel need support. The code will be live 20-24th May, but the offer is limited to one free postcard per person. The free postcards are available on the Moonpig app on this link here. Moonpig’s new ‘Just to Say’ postcard range also forms part of this initiative and can be found here: https://www.moonpig.com/uk/personalised-cards/postcards/