BREAKING: NKDC members vote by majority to change logo

Sleaford Councillor Mark Suffield had called for a recorded vote and the eventual outcome was 23 members in favour of the change and 13 against.

There has been public outcry on local social media sites since the news of the proposals to update the authority’s logo as part of a rebranding exercise.

Many North Kesteven residents have claimed it a waste of money and unnecessary.

It is anticipated that related costs to implementing the new branding strategy will amount to up to £5,000 and could take up to three years to completely roll out to minimise spending and wastage.

The current logo, an orange sun/flower has been in use in North Kesteven for 12 years.

Officers have been seeking to “re-vision” and “evolve” it into something which more characterises the flourishing, dynamic and vibrant characteristics of the council’s approach to the community and promotes their revised vision and plan for the district.

The new logo is proposed to build on the strengths of the existing one with a more contemporary style and shape, incorporating deep orange (to add more uniformity than the current varying shades of orange which can be hard to reproduce) and dark green, to be easily read across all formats. It would also result in lower printing costs.